ADVERTISEMENT DISTRIBUTION APPARATUS AND ADVERTISEMENT DISTRIBUTION METHOD
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United States of America Patent
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Issued Date -
May 8, 2014
app pub date -
Aug 2, 2013
filing date -
Nov 2, 2012
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status (Latency Note)
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Abstract
An advertisement distribution apparatus of the present application includes a storage unit, a calculating unit, a determining unit, and a distributing unit. The storage unit stores a value related to degree of association with content to which advertisement information is allowed to be distributed. The calculating unit calculates degree of association between content and advertisement information upon receiving a distribution request for advertisement information to be distributed to the content. The determining unit determines whether the degree of association calculated by the calculating unit is within a range determined by the value related to the degree of association stored in the storage unit. The distributing unit distributes the advertisement information as advertisement information to be distributed to the content when the determining unit determines that the degree of association is within the range.
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