ADVERTISEMENT DELIVERY MANAGEMENT APPARATUS AND ADVERTISEMENT DELIVERY MANAGEMENT METHOD
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United States of America Patent
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Issued Date -
May 29, 2014
app pub date -
Nov 21, 2013
filing date -
Nov 27, 2012
priority date (Note) -
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Abstract
An advertisement delivery management apparatus according to the present disclosure includes a score determining unit and an allocating unit. The score determining unit determines an allocation score representing a adequacy degree of allocation of a delivery target user on an advertisement delivery order request based on the number or the proportion of non-allocated users which are delivery target users which are not allocated on the advertisement delivery order request among a plurality of delivery target users for each user attribute. The allocating unit allocates the delivery target user on the advertisement delivery order request so that a decrease in the allocation score is minimized before and after the delivery target user is allocated on the order request for the advertisement delivery order request.
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