ADVERTISEMENT DELIVERY MANAGEMENT APPARATUS AND ADVERTISEMENT DELIVERY MANAGEMENT METHOD
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United States of America Patent
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Issued Date -
May 29, 2014
app pub date -
Nov 21, 2013
filing date -
Nov 27, 2012
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Abstract
An advertisement delivery management apparatus according to the present disclosure includes a predictive information storage, a counting unit, and an allocating unit. The predictive information storage unit stores information including user attributes of a plurality of delivery target users predicted as a future advertisement delivery destination. The counting unit counts a total of the number of user attributes of delivery target users which are not allocated on an advertisement delivery order request among the plurality of delivery target users. The an allocating unit allocates the delivery target user on the advertisement delivery order request so that a decrease in a total of the number of user attributes counted by the counting unit is minimized before and after the delivery target user is allocated on the advertisement delivery order request.
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