Importance

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Abstract

Techniques are described related to automatically selecting and providing contextually appropriate information, such as in some situations by providing restricted commerce-related information and associated functionality to authorized users via corresponding Web pages of an online retailer or other online commerce site. The selecting and providing of contextually appropriate information is performed in at least some situations in an automated manner by a computer-implemented contextual information selection service of a first entity on behalf of one or more target online retailer sites or other target online commerce sites of one or more other second entities, with the selection service further determining particular promotional materials to display or otherwise present to particular customers of those target online commerce sites in at least some embodiments. The provided restricted access information and associated functionality may be of various types, including merchandising-related information, placement information and/or social information.

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First Claim