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United States of America Patent
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N/A
Issued Date -
Jun 26, 2014
app pub date -
Dec 21, 2012
filing date -
Dec 21, 2012
priority date (Note) -
Published
status (Latency Note)
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Abstract
Techniques are provided, relating to online advertising, in which a special link, which may be a short link, associated with an advertiser, may be provided to a user on a first Web page, such as on a social networking related Web site. The special link may be part of an advertisement or communication from the advertiser. If the user clicks on or otherwise activates the special link, a branded version of a second Web page, including particular content, may be presented to the user, which includes a particular advertisement of the advertiser. Users who arrive at the second Web page via links other than special links will be presented with a non-branded version of the Web page, which does not include the particular advertisement of the advertiser. The particular content may be pre-selected by the advertiser, such as part of a content set associated with an advertising campaign.
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Cited Art Landscape
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