USER PHOTOGRAPH BASED ADVERTISEMENT IN A SOCIAL NETWORKING SITE

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United States of America Patent

APP PUB NO 20140188594A1
SERIAL NO

13733710

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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An apparatus for advertising includes a photograph identification module, a photograph analysis module, a correspondence module, and an advertisement module. The photograph identification module identifies one or more photographs corresponding to a user of a social networking website. The photographs are stored by the social networking website and may include photographs uploaded by the user, photographs depicting the user, and/or photographs in which the user has been tagged. The photograph analysis module electronically analyzes the photographs to determine at least one characteristic of a person, object, and/or location depicted in the photographs. The correspondence module identifies a product and/or service corresponding to the characteristic, and the advertisement module sends an advertisement for the product or service to the user.

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First Claim

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Patent Owner(s)

Patent OwnerAddress
INTERNATIONAL BUSINESS MACHINES CORPORATIONNEW ORCHARD ROAD ARMONK NY 10504

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Kritt, Barry Alan Raleigh, US 43 469
Rakshit, Sarbajit Kumar Kolkata, IN 29 284

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