Methods and apparatus for facilitated off-site targeted internet advertising
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United States of America Patent
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Jul 17, 2018
Grant Date -
Jul 3, 2014
app pub date -
Nov 26, 2013
filing date -
Nov 28, 2000
priority date (Note) -
In Force
status (Latency Note)
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Abstract
A super-saturation method for information-media relates to directing information to an electronic media consumer (reader, surfer, viewer, listener, etc.). Embodiments of the present invention facilitate a first media entity substantially offering out of context information placement using a second media entity. A facilitator entity guarantees that a consumer of the second media is a known consumer of the first media. Accordingly, the second media entity presents an out of context information placement. For example, an Internet site “AAA” is oversubscribed with potential paying advertising content at $100 CPM. This site offers advertisers an option to present their advertisements to certified “AAA” viewers, albeit on a non-AAA Internet site, for $50 CPM. The facilitator locates certified AAA viewers at Internet site “BBB” that normally charges $30 CPM. Contracts between AAA, BBB, and the facilitator divide a new revenue stream of $20 CPM among them.
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