ADAPTIVE EMBEDDED ADVERTISEMENT VIA CONTEXTUAL ANALYSIS AND PERCEPTUAL COMPUTING
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United States of America Patent
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Issued Date -
Jul 10, 2014
app pub date -
Mar 14, 2013
filing date -
Jan 4, 2013
priority date (Note) -
Abandoned
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Abstract
Technologies for adaptively embedding an advertisement into media content via contextual analysis and perceptual computing include a computing device for detecting a location to embed advertising content within media content and retrieving user profile data corresponding to a user of a computing device. Such technologies may also include determining advertising content personalized for the user based on the retrieved user profile and embedding the advertising content personalized for the user into the media content at the detected location within the media content to generate augmented media content for subsequent display to the user.
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