ADVERTISEMENT INFORMATION PROVIDING DEVICE AND ADVERTISEMENT INFORMATION PROVIDING METHOD
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United States of America Patent
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Issued Date -
Jul 10, 2014
app pub date -
Dec 26, 2013
filing date -
Jan 8, 2013
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Abstract
An advertisement information providing device includes an advertisement content storage unit that stores advertisement content of a plurality of types. The advertisement information providing device includes an expected earning calculation unit that calculates expected earnings per unit impression number for each type of the advertisement content or for a combination of a plurality of types of the advertisement content. The advertisement information providing device includes an advertisement content type determination unit that determines which type of the advertisement content or combination of types of the advertisement content is to be delivered based on the expected earnings. The advertisement information providing device includes an advertisement content delivery unit that acquires the type of the advertisement content or combination of types of the advertisement content and delivers the advertisement content to an advertisement space.
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