CLIENT-SIDE PERSONALIZATION OF WEBSITES AND CORRESPONDING NETWORK ENVIRONMENT
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United States of America Patent
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Issued Date -
Jul 17, 2014
app pub date -
Jan 3, 2014
filing date -
Jan 15, 2013
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status (Latency Note)
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Abstract
A method and/or computer program product provides client-side personalization of websites. A client and a web server are provided with a description language infrastructure that provides classifying categories for web content. A browser locally defines user preferences for web content as description language classifying categories for web content. Web content is requested and received from the web server as a response, which includes the requested web content and a markup with description language information specifying all alternatives of classifying categories for web content fragments of the web content. The classifying categories are locally filtered for web content fragments of the web content based on said locally defined user preference. A personalized subset of the web content is displayed based on the locally defined user preferences.
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