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Abstract

A cross channel conversion tracking system and method provides online marketers with information regarding which ads lead to conversion transactions, such as purchases. The system and method provides means to track purchases made when a particular user receives a marketing exposure on one device or channel but purchases on another device or channel. A cross channel conversion tracking system and method may be comprised of at least a data collection module, a data integration module, and a communications module with sub-modules as described. A data collection module may collect data on marketing exposures, post-purchase online interactions and device associations. A communications module may be used to retrieve data from local databases or third party systems when available, to allow for cross-device and cross-channel tracking. A data integration module may associate the various types of data to present a picture of marketing expenditure efficiency.

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First Claim