Importance

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Abstract

Techniques for collection of user-generated content, such as reviews and/or ratings relating to products, are described. User-generated content relating to an opinion of a product may be received at a first location, such as a point of sale of the product (e.g., content may be collected by a device at a store). A record corresponding to the received user-generated content may be stored, and a reference that is usable to provide access from a second location (e.g., from computer system at a consumer's home) to modify the stored record may be provided. The provided reference may be usable by a consumer to submit additional information to the initially-submitted content and/or to revise the originally-submitted information. Authenticity-screening rules may be employed to mitigate opportunities for submission of fraudulent reviews.

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First Claim