Method of providing digital content for users of physical items

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United States of America Patent

PATENT NO 9069770
SERIAL NO

13765678

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Importance

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Abstract

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Systems, apparatuses, and methods are provided for enhancing users' overall experiences with physical items by supplementing their physical experiences with digital experiences. According to an embodiment, a user uses an electronic device to scan a smart tag associated with an item to obtain an item identifier of the item. The electronic device sends the item identifier to a server, which selects digital content related to the item and sends the selected digital content to the user's electronic device for display.

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Patent Owner(s)

Patent OwnerAddress
ADIDAS AG91074 HERZOGENAURACH

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
DiBenedetto, Christian North Plains, US 96 6920
Vaterlaus, Amy Jones Portland, US 32 1672
Vincent, Stephen M Portland, US 15 570
Werner, Jon H Austin, US 58 3941

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