SYSTEM AND METHOD OF SELECTING ADVERTISING CONTENT

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United States of America Patent

SERIAL NO

14262854

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Abstract

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A method includes receiving data for an object at a computing device. The method includes sending a representation of the object from the computing device to a display device coupled to the computing device. The object includes a first display element in a featured position and a second display element. The method includes selecting advertising content with a processor of the computing device based on first information retrieved from the data that is associated with the first display element, based on second information retrieved from the data that is associated with the second display element, and based on a first location in the representation of the first display element relative to a second location in the representation of the second display element. The method also includes sending the advertising content from the computing device to the display device for display in an advertising window.

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Patent Owner(s)

Patent OwnerAddress
CENTRAL PARK SERIES 62 OF ALLIED SECURITY TRUST IFENWICK & WEST LLP ATTENTION JAKE HANDY 555 CALIFORNIA ST 12TH FLOOR SAN FRANCISCO CA 94104

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Culver, Lee San Antonio, US 11 81
Krantz, David San Antonio, US 16 423
Marcucci, Justin Chester, US 12 440
Novell, Susan San Antonio, US 6 51

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