Using media information for improving direct marketing response rate
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United States of America Patent
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Oct 29, 2019
Grant Date -
Aug 28, 2014
app pub date -
Feb 22, 2013
filing date -
Feb 22, 2013
priority date (Note) -
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Abstract
Embodiments of the invention relate to improving direct marketing response rate through use of media information. One embodiment includes extracting samples of language usage in one or more social media activities. Language usage features comprising relationships to products are derived by analyzing the extracted samples for relevant language terms. The language usage features are mapped to one or more of personality traits, emotional state and personal features. The mapped language usage features and personal features are stored in a repository. Customers are segmented for direct marketing using the mapped language usage features and the personal features.
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