ESTIMATING PRODUCT PROMOTION SALES LIFT
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United States of America Patent
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Issued Date -
Aug 28, 2014
app pub date -
Feb 27, 2013
filing date -
Feb 27, 2013
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
Regular sales of a product during a period of time including at least one sales promotion for the product is estimated based on actual sales data for the product during the period of time. A correlation value for each pair of products is calculated. One or more products that are similar to a target product of are determined based on the correlation values of the similar products to the target product. Baseline sales of the target product during the period of time is calculated based on the estimated regular sales for each of the similar products. An incremental sales lift for the target product during the period of time is calculated based on actual sales data for the target product and the baseline sales of the target product during the period of time.
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