BID OPTIMIZATION IN SEARCH ENGINE MARKETING

United States of America Patent

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app pub date
Mar 7, 2014
filing date
Dec 12, 2006

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Abstract

Methods and apparatus are described for optimally allocating an online advertising budget for a search engine marketing (SEM) campaign among a fixed set of keywords.

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Patent Owner(s)

Patent Owner	Address
EXCALIBUR IP LLC	140 EAST 45TH STREET 15TH FLOOR NEW YORK NY 10017

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G06Q:DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAP....

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[Patents Count]

Inventor(s)

Inventor Name	Address	# of filed Patents	Total Citations
Berkhin, Pavel	Sunnyvale, US	32	1754
Fayyad, Usama M	Sunnyvale, US	14	882
Gaffney, Scott	Menlo Park, US	35	631
Ojjeh, Bassel	Palo Alto, US	5	72
Parekh, Rajesh Girish	Mountain View, US	42	141
Tomkins, Andrew	San Jose, US	129	2740

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11.5 Year Payment	$7400.00	$3700.00	$1850.00	Mar 4, 2026

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Surcharge - 11.5 year - Late payment within 6 months	$160.00	$80.00	$40.00
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Surcharge after expiration - Late payment is unintentional	$1,640.00	$820.00	$410.00

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Maximum number of portfolios	5 (maximum)	10 (maximum)	100 (maximum)	Unlimited
Maximum number of comparisons	1 (maximum)	5 (maximum)	20 (maximum)	Unlimited

BID OPTIMIZATION IN SEARCH ENGINE MARKETING

Number of patents in Portfolio can not be more than 2000

United States of America Patent

14201514

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Family

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