Method and system for a personalized content dissemination platform
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United States of America Patent
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Mar 31, 2015
Grant Date -
Sep 11, 2014
app pub date -
May 22, 2014
filing date -
Jul 13, 2005
priority date (Note) -
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Abstract
The disclosure provides a method and corresponding system for personalizing and disbursing content material in an automated fashion based on differing characteristics or profiles of the recipients. The system includes a database of potential recipients with key characteristics such as location data, revenue, product ownership, customer status, tenure with the company/organization, payment status, credit rating, whether they have recently responded to other material, and the like. Dissemination media include email communications, collaterals, brochures, textual materials, image and video information, and any similar media, where the contents of the communication material is customized based on the key characteristics profiles of the recipients and driven by a set of business rules that can be adapted to fit various scenarios.
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