MODELING SHOPPERS' TIME IN STORES IN RELATION TO THEIR PURCHASES
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United States of America Patent
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Issued Date -
Sep 18, 2014
app pub date -
Mar 15, 2013
filing date -
Mar 15, 2013
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Abstract
A method for analyzing shopping behavior is provided. The method may comprise, for each of a plurality of a first group of shopper trips, detecting a wireless signal for a shopper proxy device adjacent an entrance and an exit of the store. A shopper trip length may be detected. A first relationship between a number of shopper trips and trip length may be calculated. For each of a plurality of a second group of shopper trips, the method further comprises receiving transaction data for a plurality of purchase transactions. A second relationship between shopper trips and items purchased may be calculated. A third relationship, between items purchased and trip length, based on the first and second relationships may be determined. Additionally, a current number of shoppers may be detected and an in-store service deployed in response to detecting that a current number of shoppers exceeds a first predetermined threshold.
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