SYSTEM AND METHOD FOR ESTIMATING CUSTOMER LIFETIME VALUE WITH LIMITED HISTORICAL DATA AND RESOURCES
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United States of America Patent
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Issued Date -
Sep 18, 2014
app pub date -
Mar 15, 2013
filing date -
Mar 15, 2013
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Abstract
The present invention generally relates to estimating a customer's lifetime value to a company. The customer's lifetime value to the company can be based on remaining value of existing products and one or both of new purchase value and historic profitability. The remaining value and new purchase value for the customer may be estimated based on the customer's current customer segment and the customer's predicted future migration to a different customer segment. In addition, the remaining value may be estimated based on expected customer attrition, and the new purchase value may be estimated based on expected individual customer purchases.
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