CONSUMER CONTROLLED TRACKING OF AD INTERACTIONS LEADING TO PURCHASES
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United States of America Patent
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Issued Date -
Sep 18, 2014
app pub date -
Mar 13, 2014
filing date -
Mar 15, 2013
priority date (Note) -
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status (Latency Note)
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Abstract
A system is disclosed that records a user's interactions with online ads, and that detects associations between these interactions and subsequent purchases (such as in-store purchases). The system may include a mobile application that tracks the ad interactions and purchase events. Users control whether the associations between the purchases and ad interactions are divulged to an ad serving entity or any other entity. In return for divulging the associations, the user may be offered compensation. The system enables the ad serving entity to bill the advertiser on a pay-per-purchase basis, and enables advertisers to obtain clear performance indicators for their ads.
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