TIME-VARYING MODELING FOR MARKETING DRIVERS
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United States of America Patent
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Issued Date -
Sep 18, 2014
app pub date -
Mar 15, 2013
filing date -
Mar 15, 2013
priority date (Note) -
Abandoned
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Abstract
A marketing modeling system may include a modeling engine to determine a time-varying marketing driver model to estimate marketing driver contributions to sales for marketing drivers, and determine a time-varying parameter and multiply the time varying parameter by an independent time-varying variable in the time-varying marketing driver model. A driver contribution estimation module in the system may apply the time-varying marketing driver model to consecutive fine-grained time periods to determine estimated contributions to sales for each fine-grained time period and for each marketing driver.
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