SYSTEMS AND METHODS TO MEASURE INFLUCENCE POWER
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United States of America Patent
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Issued Date -
Nov 13, 2014
app pub date -
May 8, 2013
filing date -
May 8, 2013
priority date (Note) -
Abandoned
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Abstract
A system and method to determine influence power of users based on transaction data and social networking data. An influence score represents the effectiveness of users in influencing the purchase decisions of others. For example, after comparing the transactions of a user and the transactions of the followers or friends of the users, as identified by the social networking data and/or a registration process, the transactions of the followers or friends influenced by the user can be identified and used to determine the influence score of the user. The influenced transactions may be identified based on correlating items purchased via the influenced transactions, and/or based on correlating merchants with whom the influenced transactions are performed. The influence score can be computed based on a size of the influenced transactions and be used to rank users for the targeting, customization, and/or prioritization of future offers.
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