Importance

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Abstract

Novel tools and techniques are provided for providing and operating a federated e-commerce network. In some embodiments, a standard database is provided for local providers, stores, or retailers to automatically reflect their supply levels and price in order to facilitate providing a national-level or international-level type e-commerce experience for the local providers, stores, or retailers. A website might be established or maintained that provides local retailers with control over sale of items, while allowing customers to search and purchase items listed in a consolidated inventory list compiling inventory information from databases associated with two or more local retailers in the federated e-commerce network. Customers may also be provided with options to create, modify, or delete wish lists, hate lists, and/or gift lists. Ads may automatically be generated based on one or more of viewing or buying patterns, the wish lists, the hate lists, or gift lists associated with each customer.

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First Claim