System and method for targeting user interests based on mobile call logs
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United States of America Patent
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Feb 28, 2017
Issued Date -
N/A
app pub date -
May 16, 2013
filing date -
May 16, 2013
priority date (Note) -
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status (Latency Note)
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Abstract
Techniques are provided that include targeting a user of a mobile electronic device with an interest-based advertisement, based at least in part on various call logs on a user device. Techniques are provided in which a set of calls from a user's call log from a mobile device are assigned to one or more categories indicative of potential user interests for the purposed of targeted advertisements. The usage pattern of the user's call log takes into account the time of the day, week, and/or month that the user tends to make particular calls to determine recurring patterns and calculate individual metrics for comparison with other users.
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