SYSTEMS AND METHODS FOR TARGETED ADVERTISEMENT DELIVERY
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United States of America Patent
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Issued Date -
Nov 20, 2014
app pub date -
Jul 30, 2014
filing date -
Aug 4, 2009
priority date (Note) -
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status (Latency Note)
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Abstract
In one aspect, a computing apparatus is configured to receive a request for a profile to customize information for presentation to a user identified in the request and, responsive to the request identifying the user, provide the profile that is generated based on transaction data of the user. The profile summarizes the transaction data of the user using a plurality of values representing aggregated spending in various areas. The information includes an advertisement selected, prioritized, adjusted, or generated based on the profile. The advertisement includes at least an offer, such as a discount, incentive, reward, coupon, gift, cash back, benefit, product, or service.
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