Importance

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Abstract

Systems and methods for creating connections for advocate advice are provided. Various embodiments of the present invention relate to identifying users as experts/advocates in a particular area and connecting the experts/advocates with users of a social network. The experts/advocates can be self-identified or identified through a selection process. For example, products owned by a particular user can be identified (e.g., manually or automatically), and the particular user can opt-in as an advocate for those products. In some embodiments, various rewards can be provided to encourage participation at different levels. The experts/advocates can provide recommendations based on subject matter selected by the user (e.g., twins, pregnancy, cancer, phone type, etc.) with or without any friendship connections. In addition, the experts/advocates can be recommended to users of the social network based one or more social signals.

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First Claim