SYSTEM AND METHOD OF ADVERTISING USING RELATED SEARCH SITE LINKS
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United States of America Patent
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Issued Date -
Dec 18, 2014
app pub date -
Jun 12, 2013
filing date -
Jun 12, 2013
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Abstract
An advertiser computer system is described. A key phrase advertising index includes a plurality of key phrases. A relational data generator generates a set of related suggestions for each key phrase. An advertisement construction module stores an advertisement for each respective key phrase and inserts the related suggestions for the respective key phrase in the advertisement. A bidding engine is used for bidding on a key phrase on a search engine computer system. A user at a user computer system selects one of the related suggestions and a related suggestion execution engine receives the request signal from the user computer system.
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