ADVERTISING INFRASTRUCTURE SUPPORTING VIRTUAL TAG ACTIVATION RANGING AND TRIGGERS
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United States of America Patent
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N/A
Issued Date -
Jan 1, 2015
app pub date -
Jun 29, 2013
filing date -
Jun 28, 2013
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
Advertising revenue models applied to geolocation virtual tag infrastructures. In various embodiments, a fee-based activation area is established for delivery and display of a virtual tag that includes advertising information from a merchant or service provider located within the activation area. The advertising virtual tag may be displayed automatically when an appropriately configured device enters the activation area. In other embodiments, the advertising virtual tag is delivered by an advertising server to a mobile device for presentation in conjunction with search results corresponding to a search query received from the mobile device. A poster may select various options (with associated fees) for preferential treatment of the advertising virtual tag. Such options can include, for example, prioritized ranking in a listing of search results or virtual tags, expanded activation range(s), extended time duration for activation, etc.
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