METHOD AND SYSTEM OF DETERMINING TARGETING DATA
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United States of America Patent
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Issued Date -
Feb 12, 2015
app pub date -
Aug 12, 2014
filing date -
Aug 12, 2013
priority date (Note) -
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status (Latency Note)
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Abstract
A system and method for targeting of content is based on indirect gathering of information of users. Activities of a user are recorded and may be aggregated to determine a profile of a user. When a request for content which indicates a publisher is received, a profile of a user and/or a publisher is determined and used to target content to a user.
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