System and method of personalizing online marketing campaigns

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United States of America Patent

PATENT NO 10929890
APP PUB NO 20150051979A1
SERIAL NO

13968248

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Abstract

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Personalized electronic content is generated for display on a user computer. The content is generated by first matching a targeted user online identifier to one of a plurality of user online identifiers associated with a master ID in a database. Using online user behavior associated with the user online identifiers of the master ID, a preliminary set of personalized electronic content is generated. A set of content usage parameters is applied to the preliminary set of personalized electronic content to define the personalized electronic content, which is then transmitted and displayed on a user computer. The personalized electronic content may comprise targeted advertisement utilized to populate a webpage or an email template defined by an online marketing campaign.

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Patent Owner(s)

Patent OwnerAddress
OVERSTOCK COM INC799 WEST COLISEUM WAY MIDVALE UT 84047

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Diaz, Cathy Salt Lake City, US 3 32
Johnson, Bradford Salt Lake City, US 3 32
Knab, J P Salt Lake City, US 4 26
Lines, Kenneth Salt Lake City, US 3 32
Spangler, Dustin Salt Lake City, US 3 32

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