Method and System for Linking Browsing History to Proprietary Transaction Data
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United States of America Patent
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Issued Date -
Mar 12, 2015
app pub date -
Sep 10, 2013
filing date -
Sep 10, 2013
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Abstract
A method for linking browsing data to transaction history includes: storing, in a database, a plurality of consumer profiles, wherein each consumer profile includes data related to a consumer including at least a plurality of consumer demographic characteristics and a plurality of transaction data entries across a plurality of merchants, each transaction data entry corresponding to a payment transaction involving the related consumer; receiving, by a receiving device, browsing data, wherein the browsing data includes webpage browsing history and a plurality of browser-associated demographic characteristics; identifying, by a processing device, at least one consumer profile of the plurality of consumer profiles where at least a predefined number of the included plurality of consumer demographic characteristics correspond to the plurality of browser-associated demographic characteristics; and associating, in the database, each of the identified at least one consumer profile with the webpage browsing history included in the received browsing data.
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