Method and system that identify market segments and that facilitate targeted information distribution
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United States of America Patent
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Jul 2, 2019
Grant Date -
Mar 19, 2015
app pub date -
May 5, 2014
filing date -
May 13, 2013
priority date (Note) -
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Abstract
The current document is directed to automated market-segment-discovery methods and systems that may be incorporated within, or used in combination with, various types of analysis and optimization automated systems for automated discovery of market segments for subsequent use in targeted marketing and information distribution. In one implementation, a log of visitor records collected by an analysis and/or optimization system is processed to generate a segment-discovery tree. Construction of the segment-discovery tree produces a set of candidate market-segment-defining rules. Various different techniques and metrics can be applied to produce a set of market-segment-defining rules from these candidate rules. The market-segment-defining rules can then be exported to marketing systems or subsystems to facilitate targeted marketing and information distribution.
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