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Abstract

An aspect of product recommendation processes includes classifying customers into groups based on commonly shared, predefined characteristics and common financial transaction activities conducted. For each service offered, the product recommendation processes include estimating a cost of recommendation of the service; and estimating, for each of the customers in a group, a transaction risk of providing the service. For each group, the product recommendation processes include: identifying services available that are not rendered; estimating, based on economic health data associated with the corresponding customers, a probability of an acceptance by the corresponding customers of an offer for available services; estimating a profit based on historical profit data acquired from results of rendering the service to the customers of the group; and selecting a subset of the available services to offer the customers as a function of the cost of recommendation, the transaction risk, the probability of acceptance, and estimated profit.

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First Claim