Importance

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Abstract

A system may generate a view area based on a field of view of an advertising unit, a sight distance from the advertising unit and a view direction associated with the advertising unit; identify a set of road segments that fall within the view area of the advertising unit; and associate the advertising unit as being viewable to mobile subscribers of a network service provider traversing the identified set of road segments. The system may further receive a request for a report including information regarding an audience available to the advertising unit over a period of time; query a data warehouse for aggregate subscriber data associated with locations of the set of road segments over the period of time; and generate the report regarding the audience for the ad unit over the period of time based on the retrieved aggregate subscriber data.

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First Claim