Importance

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Abstract

An aspect of product pricing includes classifying customers into groups based on shared, predefined characteristics and financial transactions, and identifying services rendered and available but not rendered. For each customer, a risk associated with a service is estimated; availability and prices of the service by third parties are determined; a price for the service set by the entity is compared with the prices set by the third parties; and a demand for the service of the entity is estimated as a function of the availability and prices of the service by the third parties. For each customer, a probability that the customer will purchase the service is estimated based on the demand, and a price for the service that is customized for the customer is calculated, as a function of the risk, the demand, and the probability of purchase, and in view of a target profit and/or target revenue.

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First Claim