Importance

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Abstract

A method is described for determining a business network for a plurality of websites engaged in commerce and a plurality of end users, i.e., customers of the websites engaged in commerce. A network mapping entity and/or other websites, such as one or more of the plurality of websites engaged in commerce, may store a customized tracking cookie on each computer of a plurality of visitors to the network mapping entity or the websites engaged in commerce. If the visitors are also customers of the network mapping entity, the network mapping entity may store the customers' login information, tracking cookies, and/or other visitor's data as desired. The plurality of websites engaged in commerce may have a tracking code on them. The tracking code allows the websites engaged in commerce to collect additional information about the visitors/customers (now referred to as end users) and communicate the additional information, i.e. end users data, to the network mapping entity. The network mapping entity may use all of the collected information to determine a business network for the plurality of visitors, customers and/or end users in relation to the plurality of websites engaged in commerce.

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First Claim