PERSONALIZED PRICING FOR OMNI-CHANNEL RETAILERS WITH APPLICATIONS TO MITIGATE SHOWROOMING

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United States of America Patent

SERIAL NO

14289123

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Abstract

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Computing a personalized deal menu for a seller may be provided. The seller may operate one or more sales channels. A customer's willingness to wait in purchasing based on purchasing history of a customer may be determined. A purchase probability model that predicts a likelihood of the customer performing a purchase now compared to waiting to make the purchase may be formulated. A personalized price menu optimization model with one or more rules as constraints that jointly determines multiple prices, a price corresponding to a different purchase option with different lead time, may be solved. The personalized deal menu may be generated based on the solving.

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Patent Owner(s)

Patent OwnerAddress
INTERNATIONAL BUSINESS MACHINES CORPORATIONNEW ORCHARD ROAD ARMONK NY 10504

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Ettl, Markus R Ossining, US 33 376
Harsha, Pavithra Yorktown Heights, US 38 137
Subramanian, Shivaram Danbury, US 38 177

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