METHOD AND SYSTEM FOR POSITIONING ROW ADVERTISING IN A PROGRAM GUIDE
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United States of America Patent
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app pub date -
Oct 20, 2014
filing date -
Jul 26, 2007
priority date (Note) -
Abandoned
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Abstract
A method of arranging row ads system within a program guide includes communicating row ad metadata to a user device and communicating program guide information to a user device. The program guide information defines a plurality of rows, wherein at least a first row is associated with a first channel. The method includes associating positioning information with the row ad relative to the first row, populating a second row from the plurality of rows in response to the metadata and displaying the row ad and displaying the first row associated with the first channel within a program guide structure on a display associated with the user device in response to the positioning information.
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