Importance

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Abstract

Systems and methods for selling unsold ad (advertisement) avails as individual ad avails or as bundled with other unsold ad avails in a demographic bin. Ad avails and ad demographic bins may be sold to an ad buyer and may represent a variety of parameters and/or terms to which the ad demographic bin seller may have to perform. The ad demographic bins may specify a number of views, a targeted geography of those views, and/or a targeted demographic of those views. The unsold ad avails may be offered for sale without indicating the content, content providers, or the time slot associated with the ad avail. These ad avails may be offered for sale if it is determined that the ad avails are about to expire, such as within a threshold number of days. In the cases, where the ad avails are sold as a demographic bin (i.e. bundled with other ad avails), the aggregate demographic parameters associated with the demographic bin may be indicated when offering the ad avails for sale. Once an ad demographic bin is sold, one or more ad avails, spots, and/or other ad assets may be acquired, such as from media and/or content providers for the purpose of rendering one or more ads on behalf of the ad buyer. The ad avails, spots, and/or other ad assets may be selected and/or acquired in a manner as to perform to the parameters of the ad demographic bin.

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First Claim