INTERCONNECTED PLATFORM FOR PROVIDING ADVERTISEMENTS

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20150120464A1
SERIAL NO

14065604

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Systems and methods for generating, selling, executing terms of ad demographic bins are disclosed. Ad demographic bins may be sold to ad buyer and may represent a variety of parameters and/or terms to which the ad demographic bin seller may have to perform. The ad demographic bins may specify a number of views, a targeted geography of those views, and/or a targeted demographic of those views. Once an ad demographic bin is sold, one or more ad avails, spots, and/or other ad assets may be acquired, such as from media and/or content providers for the purpose of rendering one or more ads on behalf of the ad buyer. The ad avails, spots, and/or other ad assets may be selected and/or acquired in a manner as to perform to the parameters of the ad demographic bin.

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Patent Owner(s)

Patent OwnerAddress
COX COMMUNICATIONS INC6305 PEACHTREE DUNWOODY ROAD ATLANTA GA 30328

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Buie, Dorothy N Atlanta, US 4 10
Farina, William F Atlanta, US 3 8
Talansky, Leslie H Atlanta, US 2 5
Zeigler, Michael R Atlanta, US 5 14

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