SYSTEM AND METHOD FOR LINKING PANEL AND MEMBERSHIP DATA
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United States of America Patent
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app pub date -
Nov 4, 2013
filing date -
Nov 4, 2013
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Abstract
A system is provided that allows for retail behavioral insights to be gained by linking research responses with transactional behavioral data. In one implementation, a method is provided to allow linking between customer research panel data with data collected by membership systems for particular users. For instance, behavioral data of a membership club account may be linked to a user's participation in a research panel. Such information may be useful for analyzing the user/consumer and predicting the behavior of the consumer and similar other consumers.
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