Dwell-time based generation of a user interest profile

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United States of America Patent

PATENT NO 9633017
SERIAL NO

14074616

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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A method is provided for building a user interest profile. According to the method, features of each of a plurality of articles are identified. For a given user, views of one or more of the plurality of articles are logged. For each view, a corresponding dwell time for the view by the given user is measured. A weight is applied to each view based on the corresponding measured dwell time. User interest scores for features of the articles are determined based on the weighted views, and the user interest profile is generated for the given user based on the user interest scores.

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Patent Owner(s)

  • OATH INC.

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Gaffney, Scott Menlo Park, US 35 631
Gorur, Dilan Mountain View, US 3 105
Yi, Xing Milpitas, US 44 691

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