CUSTOMERS COMPARISON AND TARGETING METHOD
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United States of America Patent
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app pub date -
Nov 20, 2013
filing date -
Nov 20, 2013
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Abstract
A computer processor implemented process for identifying a template associated with a queried customer, such that a type and at least one subject of the template are selected based on (i) an influence score of the queried customer, (ii) an interest score of the queried customer, and (iii) a sensitivity profile of the queried customer. The process includes identifying sensitivity variables, influence variables, and interest variables, collecting data for these variables, processing sensitivity data to position the queried customer on a first map, processing an influence score and an interest score of the queried customer to position the queried customer on a second map, and identifying a template type for the queried customer, based on the second map and at least one template subject based on the first map. The process outputs a template with the identified template type and the identified at least one subject for the queried customer.
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