System and method for product placement amplification

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United States of America Patent

PATENT NO 9532086
SERIAL NO

14085419

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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A system that incorporates the subject disclosure may include, for example, a memory that stores executable instructions that, when executed by the processor, facilitate performance of operations. The operations comprise obtaining product image data and comparing image data of a media program with the product image data. A product placement in the media program is determined based on the comparison, and an entry in a product placement database is generated. The entry comprises identifiers of the media program, a product descriptor descriptive of the product, and a context descriptor descriptive of a presentation scheme used for the first product placement. A rating is assigned to the media program with respect to the product in accordance with the entry of the product placement in the product placement database and other entries of other product placements in the product placement database. Other embodiments are disclosed.

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Patent Owner(s)

  • AT&T INTELLECTUAL PROPERTY I, L.P.

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Byers, Simon D Summit, US 26 438

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