METHOD AND SYSTEM FOR MONITORING EXPOSURE TO PHYSICAL ADVERTISMENTS
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United States of America Patent
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May 28, 2015
app pub date -
Nov 20, 2014
filing date -
Nov 25, 2013
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Abstract
In a system and method for monitoring exposure of people to physical advertisements, a computing device receives positional data records associated with each of a plurality of mobile devices within a given geographical region, from a base station, sets a mobility descriptor for each corresponding user, determines whether each user is predicted to be within a predetermined viewing range of one or more advertisements, in response to the set mobility descriptor, instantaneous speed and direction, and a predetermined viewing range, and counts the number of users who are predicted to be within the predetermined viewing range.
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