SYSTEMS AND METHODS FOR VALUE ADDED IN-STREAM CONTENT ADVERTISING

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United States of America Patent

APP PUB NO 20150170218A1
SERIAL NO

14133032

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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A server system may include at least one non-transitory, processor-readable storage medium and at least one processor in communication with the at least one storage medium. The at least one storage medium may include at least one set of instructions for generating a value added in-stream contents (VAC) database for ad display. The at least one processor may be configured to execute the at least one set of instructions to receive an candidate article for display in a stream on a website; determine a sentiment of the candidate article towards a first subject matter associated with the article; classify the candidate article to a first type category based on the sentiment when the sentiment has a positive effect to a commercial success of a second subject matter; and generating a VAC database based on the first type category.

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Patent Owner(s)

Patent OwnerAddress
EXCALIBUR IP LLC140 EAST 45TH STREET 15TH FLOOR NEW YORK NY 10017

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Narravula, Sundeep Sunnyvale, US 20 160
Ningappa, Shivakumar Milpitas, US 12 88
RAO, Supreeth Sunnyvale, US 40 382

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