SYSTEM AND METHOD FOR PRESENTING ADVERTISEMENT PLAYOUT SUMMARIES IN AN INTERACTIVE DISPLAY

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20150181310A1
SERIAL NO

14138984

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Systems, methods, computer program products and apparatus are described for presenting an advertisement playout summary in an interactive display, that involve collecting individual playout statistics corresponding to playout of advertisements from at least one advertising insertion computer system; organizing the individual playout statistics into groups, each group having a group identifier; calculating aggregated playout statistics for each group, the aggregated playout statistics comprising a first statistic calculated for the group; generating display information for a displayable grid of blocks, each block displays the group identifier and at least one of the aggregated playout statistics for a respective group, wherein the size and position of the block in the grid depends on the first statistic; and transmitting the display information to a client device to display the grid. The color of a block corresponding to a respective group can depends on a second statistic.

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Patent Owner(s)

Patent OwnerAddress
ESPIAL DE INC251 LITTLE FALLS DRIVE WILMINGTON DE 19808

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Bakshi, Aseem Stamford, US 13 66
Hancock, Kenneth S Merrimack, US 20 2892

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