BIFURCATED ECOMMERCE BACKEND FOR INLINE VIDEO AD PLAYER
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United States of America Patent
Stats
-
N/A
Issued Date -
Jul 2, 2015
app pub date -
Jan 2, 2014
filing date -
Jan 2, 2014
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
The invention includes a video player, running on a customer client, that displays a video to a customer. A video server may stream the video and advertisement information to the video player. An interactive advertisement may be overlaid over the video, preferably at, or between, particular cue points in the video. The customer may interact with the advertisement, possibly by clicking on the advertisement, to initiate a commercial transaction. The video player may be integrated (communicates) with the third party ecommerce functionality run on an ecommerce server. The integration allows the customer to complete the commercial transaction from the video player, i.e., without being redirected to the ecommerce server. This allows the video server to be owned and operated by a different entity than the entity that owns or operates the ecommerce functionality run on the ecommerce server.
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