SYSTEMS AND METHODS TO MEASURE MARKETING CROSS-BRAND IMPACT USING NEUROLOGICAL DATA
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United States of America Patent
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Jul 2, 2015
app pub date -
Dec 31, 2013
filing date -
Dec 31, 2013
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Abstract
Example systems and methods to measure marketing cross-brand impact using neurological data are disclosed. An example method includes accessing first neuro-response data obtained from a subject prior to exposure to a first stimulus having a first component, second neuro-response data obtained from the subject after exposure to the first stimulus and prior to exposure to a second stimulus, third neuro-response data obtained from the subject after exposure to the second stimulus, and fourth neuro-response data obtained from the subject after exposure to a third stimulus having the first component. The example method also includes determining, using a processor, a change in a subject resonance to the first component based on a comparison of a first difference between the first neuro-response data and the second neuro-response data relative to a second difference between the third neuro-response data and the fourth neuro-response data.
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